Monday, December 6, 2010

Branding Gets Your Company Noticed

To develop a branding strategy that gets your company noticed, you must ask yourself three important questions:
§         Who represents your target market?
§         How does your product or service answer their needs?
§         What is unique about you and your company compared to others in the same industry?

Get to know your target market, so you are able to correctly identify the needs and desires of your potential clients. This in turn will help you specify which products and services will benefit them, and this impacts your branding strategies.  For example, if you're in the Health and Wellness industry, most likely your target market will be people from the baby boomer generation. 

When you get to know them, you might find that one of their concerns is the quality of life that they lead as they get older.  So one of your branding guidelines should be to promote the quality products your company offers.  These could be vitamins and dietary supplements whose benefits are supported with clinical studies.  This way, you know that you are answering the needs and fulfilling the desires of your target market.

Corporate branding and personal branding is all about finding out and promoting what is unique about you and your company.  You must be clear on your philosophy (zero impact on the environment, for example), your vision (providing products that help people live healthier lives), your value (one-of-a-kind product line), in other words the value you offer.

Branding, ultimately, is a promise of value to your potential clients and customers.  It is a promise of an experience unique to who you are, what your company represents, the specific services that will be of benefit to the customers, and the perfect product that fulfills their needs and desires.

How To Develop 3 Powerful Leadership Characteristics

Leadership is the quality of being able to move others into a certain direction, not by manipulating or being pretentious, rather by finding out your true self-worth. Ray Higdon is one of the best marketing experts out there because of this very reason, he will lead by example, see his advice on how to develop your own power and finding the leadership characteristics that make you powerful in the eyes of your audience. Each one of us was made unique, and we each have something of value to offer to the world. Some real soul-searching, and awareness of your positive qualities will help you become a leader people will respect and want to follow. True Value is everything.

Friday, December 3, 2010

5 SEO Disasters and How to Avoid Them - Tek3D Weblog

While I can tell you that Search Engine Optimization (SEO) is extremely important to use properly, I am no expert. Here are some tips on what to avoid when tweaking your keywords: 5 SEO Disasters and How to Avoid Them - Tek3D Weblog. You may also want to use SBI, a web hosting company that I always recommend because they offer a step-by-step program on how to find your niche, SEO compatible keywords, a software to build your e-business accordingly, and so on.. the benefits are unlimited. There are very few Internet tools with which I affiliate, this one is by far the best and most trustworthy. It takes you on a journey to success, your way, I love it. And actually, a lot of other people love it also, check this.

Wednesday, December 1, 2010

Bloggers Unite

I just setup my account with, and it's so much fun to be part of this vibrant community. You can check my profile yourself by going to: Who knows you might like it enough to add your own blog to the directory.